How I grow online sales
Online sales come from three levers: traffic, conversion and basket size. Most businesses spend too much on the first and not enough on the other two. I start by finding where customers drop out, fix that, and only then spend more on bringing people in.
What I cover
- Conversion: user experience, navigation, product pages, checkout, delivery and payment options, tested properly.
- SEO: on-site and off-site, so you rely less on paid traffic.
- Paid media: PPC, Performance Max, Google Shopping and paid social, measured on real return.
- CRM and email: welcome journeys, abandoned baskets, segmentation and personalisation.
- Basket size: bundles, recommendations, accessories and trade-up ranges.
- Online trade plan: campaigns and offers through the year, including Black Friday and Christmas.
- Tech stack and partners: choosing the right tools and agencies, and managing them.
Results
- £4.2m → £8msales doubled at House of Worktops while hitting profit targets
- £2m → £3.5msales growth for start-up Dry Drinker
- ×3online sales at Clintons, from £500k to £1.5m, with a new tech stack
- £4 → £6return on ad spend for small ecommerce businesses, with sales up 24% in six months
How it works
- A free 30-minute call about your site, your numbers and your goals.
- A funnel review. I look at traffic, conversion and basket data to find the biggest gaps.
- A plan with targets. Clear priorities, with ROAS and sales targets for each channel.
- Delivery. I brief and manage the right partners, and report progress against the plan.
What it costs
Ecommerce projects are priced at £1,000 a day for work lasting two to four weeks, or £1,500 a day for shorter pieces. Ongoing support can be set up as a fractional CMO role. Smaller online businesses can start with a £250 strategy session.
He helped me completely restructure my Digital Marketing Strategy. We created a vision, long-term goals and then we went ahead and found the correct partners for PPC, SEO, Email Marketing and Affiliate Marketing.