The three levers that grow retail sales, in store and online
Whether you trade from shops or a website, sales growth comes from three levers: traffic, conversion and basket size. Here's where to start, and why conversion usually comes first.
Insights
Retail marketing insight from 20+ years in the boardroom
Practical thinking on growing sales, customer experience, ecommerce, trade planning and retail media. Drawn from what has worked at Currys, Virgin, Clintons, McColl's, ProCook and SPAR UK.
Is your ROAS real? Why retailers should measure incremental return
A £5 to £1 ROAS means nothing if the customer was going to buy anyway. How to measure incremental return on margin, avoid vanity metrics and still invest in growth.
The simple formula for higher customer satisfaction (and why it grows sales)
Identify what really matters to customers, then deliver it consistently well. A practical way to build a customer plan, remove pain points and turn higher CSAT and NPS into sales.
How convenience retailers can grow like-for-like sales
Tobacco, vaping and newspapers are in decline and costs are rising. How convenience retailers can win more shopper missions, take seasonal share and build loyalty that supermarkets can't match.
Retail media for mid-sized retailers: what it is and how to get it right
Retailers have always sold media to suppliers. What's changed is the data, the screens and the measurement. What a retail media network is, why brands love it, and what to measure.
Black Friday and Christmas: planning a golden quarter that makes money
When to go into Christmas, how deep to discount on Black Friday, and how to protect margin. A practical guide to planning the golden quarter from a former retail CMO.
Rather talk it through?
Book a free 30-minute call about your business. No pitch, just a useful conversation.
Book a free 30-minute callOr call 07834 598914 · No pitch, no obligation