What a retail media network is
A retail media network lets your suppliers pay to reach your customers. They advertise through your stores, website, app, emails and data, at the point where shoppers decide what to buy.
Retailers have always sold space to suppliers. What's changed is the range of media, the data behind it and the ability to prove the return. Done properly, it becomes a significant new income line that suppliers fund, and it lifts sales of the featured products too.
What I deliver
- The proposition: what you can sell, to whom, and why brands should buy it.
- A media audit of every asset you own, in store and online.
- A rate card and packages that suppliers and agencies can buy easily.
- A selling strategy covering trading teams, suppliers and media agencies.
- Technology choices: screens, platforms and whether to build or buy.
- An operating model: who sells, who plans, who reports, and how it works with trading.
- Measurement that links campaigns to sales, so brands can see the return.
- A P&L and business case for the board.
Results
- £300k → £1msupplier income at SPAR UK from a new retail media network
- +40%media income at Toolstation, to £10m, moving from paper to digital-first
Who it's for
- Mid-sized retailers who see the big grocers building networks and want to catch up.
- Convenience and symbol groups with supplier relationships and lots of stores.
- Retailers already selling supplier media in a piecemeal way, who want to professionalise it.
How it works
- A free 30-minute call to understand your stores, channels and supplier base.
- Discovery. I audit your media assets, data and current supplier income.
- Design. Proposition, rate card, operating model and business case.
- Launch. I support the first supplier conversations and campaigns, and set up reporting.
What it costs
Retail media projects are priced at £1,000 a day, and most take 8 to 16 weeks at one or two days a week. It can also form part of a fractional CMO role.
Tim gets new and old retail – he is very strong in digital and the opportunity that retailers and brands have in retail media.