I'm Tim Fairs, a CMO with 20+ years at board level in UK retail and ecommerce. Marketing strategy, trade planning, ecommerce, customer experience and retail media, proven at Currys, Virgin, Clintons, McColl's, ProCook and SPAR UK.
You'll speak to Tim directlyNo pitch, no obligation · Based in St Albans, working UK-wide
My customer-first growth formula
Senior marketing roles at
Plus ecommerce and DTC growth for House of Worktops and Dry Drinker
I've spent more than 20 years leading marketing and ecommerce for UK retailers, from Blockbuster, Virgin and Dixons to Clintons, McColl's, Bestway, ProCook and SPAR UK. I've chaired senior leadership teams, run P&Ls and reported to boards.
My approach is simple. Find what frustrates and delights your customers, fix the friction across the business, then plan trade and comms that drive traffic and sales at a return the CFO is happy with.
Away from client work I'm a keen cyclist and rambler, and I offer free mentoring to marketing students and graduates.
Pick the level of support you need. Every engagement is tied to sales, margin or cost, not activity.
One or two days a week as your Marketing Director. I own the marketing strategy, lead your team, report to the board and am accountable for sales, margin and ROAS.
The right tech stack, SEO, PPC, CRM and CRO to grow traffic, conversion and order value. Doubled online sales from £2m to £4m in 12 months.
A full review of spend, channel mix, trade plan, ecommerce and CRM. You get a written report, a pound value on each fix and a 90-day plan.
Turn your stores, website and customer data into supplier income. SPAR UK went from £300k to £1m.
Strategy days with your leadership team, or 1:1 coaching for Heads of Marketing stepping up.
Across brand, trade planning, ecommerce, customer experience and cost control, in convenience, specialist retail, grocery and DTC.
Tell me where the business is and where you want it to be. You'll leave with at least one idea you can use.
I find the gaps in your customer journey, trade plan and spend, and put a pound value on each fix.
I work with your team to make it happen and report results to the board.
Tim made an immediate impact through the creation of a new blueprint for our Marketing Plan. He also put in place a new Retail Media Centre which is on track to deliver double the level of income previously generated.
He helped me completely restructure my Digital Marketing Strategy. We created a vision, long-term goals and then we went ahead and found the correct partners for PPC, SEO, Email Marketing and Affiliate Marketing.
Tim is an astute, intelligent leader, always leading from the front, delivering incredible results with his team. Highly recommended for anyone looking for tangible results.
I worked alongside Tim on a recent E-Commerce project to implement a multi channel marketing strategy and setup the tech stack for the business. Tim has a vast knowledge within the digital landscape.
He has an exceptional understanding of shopper behaviour and knows how to build the kind of brand and community connection that inspires customers to go out of their way for a favourite shop.
35 recommendations on LinkedIn, where 10,700+ followers read my daily posts on retail.
The longer the project, the lower the day rate. A fraction of the £250k+ cost of a full-time CMO.
Audits, strategy days and focused fixes.
Trade plan rebuilds, agency pitches and channel reviews.
Fractional CMO roles, ecommerce rebuilds and retail media programmes.
Not sure which fits? Book a free call and I'll recommend the smallest engagement that gets you the result.
Practical articles drawn from 20+ years in UK retail marketing and ecommerce.
Traffic, conversion and basket size, and why conversion usually comes first.
A £5 to £1 return means nothing if the customer was going to buy anyway.
Find what matters to customers, deliver it consistently, and turn CSAT into sales.
Mostly UK retailers and convenience groups turning over £4m to £200m+, from a handful of stores up to 3,000+. I also work with ecommerce and direct-to-consumer brands, such as House of Worktops and Dry Drinker.
The full retail marketing mix: strategy, brand and proposition, trade and promotional planning, pricing, customer insight and experience, ecommerce (SEO, PPC, CRM, CRO), store formats and retail media. Most clients start with the one or two areas where the biggest gains are.
A retail media network lets your suppliers pay to reach your customers through your stores, website, app, emails and data. If you have suppliers and customer traffic, you probably have untapped income. At SPAR UK, supplier income went from £300k to £1m.
A senior marketing leader who works with you one or two days a week. You get board-level strategy and accountability without the cost of a full-time hire. It suits businesses with no marketing lead, or a team that needs senior direction.
£1,500 per day for projects up to 2 weeks, £1,000 per day for 2–4 weeks, and £250 per day for 4 weeks or longer. You'll get a fixed quote before any work starts.
Every recommendation comes with a financial case. The aim is to find savings or growth worth many times the fee. At SPAR UK, a marketing review alone saved £1m a year.
A 30-minute conversation about your business, your goals and what's getting in the way. No slides and no hard sell. If I'm not the right fit, I'll say so.
Book a free 30-minute call. We'll look at your sales, marketing spend and online performance, and agree the one change that would make the biggest difference.
Book a free 30-minute callOr call 07834 598914 · t.fairs@sky.com