Why have an audit
Most marketing budgets build up over years. Channels get added, agencies change, and nobody steps back to ask what is really driving sales. An audit does that. It shows where money is being wasted, where it should go instead, and what each change is worth.
It's also the lowest-risk way to work with me. The scope and price are fixed, and you own the report.
What I review
- Spend and return by channel, measured on incremental margin, not just reported ROAS.
- Media mix: brand versus performance, paid versus owned.
- Trade and promotional plan: does it match how customers shop through the year?
- Pricing and promotions: are discounts growing cash margin or giving it away?
- Ecommerce funnel: traffic, conversion and basket.
- CRM and data: how well you use what you know about customers.
- Customer insight: CSAT, NPS and the pain points behind them.
- Team and agencies: structure, capability and value for money.
- Supplier income: what your media and data could be earning.
What you get
- A written report with an executive summary, findings and prioritised recommendations.
- A financial case for each recommendation, so you can see what it's worth.
- A 90-day action plan.
- A walkthrough with you and your leadership team.
What an audit can find
- £1msaved at SPAR UK, a 30% cut in marketing costs, from a strategic review
- £4 → £6return on ad spend at SPAR UK after the review
- £1msaved at Bestway (30%) while like-for-like sales grew 3%
How it works
- A free 30-minute call to agree the scope.
- Data and conversations. I review your numbers and talk to the people who run marketing, trading and ecommerce.
- Store and site visits, to see the customer experience first-hand.
- Report and walkthrough. Findings, recommendations and the 90-day plan.
What it costs
An audit for an established retailer typically takes three to five days at £1,500 a day, agreed as a fixed price before I start. For small businesses, the marketing health check is a fixed £750.
Tim is an astute, intelligent leader, always leading from the front, delivering incredible results with his team. Highly recommended for anyone looking for tangible results.