SPAR UK: £1m saved and supplier income more than trebled in six months
A strategic marketing review, a new campaign planning process and a new retail media network.
Case studies
The work behind the numbers
Rebrands, launches, new store formats and ecommerce growth I've led for UK retailers, with the results each one delivered.
McColl's: £30m of like-for-like growth from putting the customer first
A rebrand, a new store format, home delivery and a customer experience programme.
Clintons: a new store format that lifted sales 18%
A rebrand and new store format, a customer insight programme and a new ecommerce tech stack.
House of Worktops: sales doubled from £4.2m to £8m
A restructured digital marketing strategy, the right specialist partners and a year-round trade plan.
ProCook: a trade plan built around the customer, and £3m of growth
A customer-led trade plan, a market-leading Black Friday offer and new seasonal ranges.
KNOWHOW: launching a service brand that grew sales 30%
A new service range and an award-winning brand launch for Currys and PC World.
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